Written content for your website needs to inspire your potential customers to contact you. Does yours? There is a technique to writing web copy that can help you overcome barriers to connecting with your potential customers.

A beautiful website is essential. But once you’ve got that, then what?

It would be great “if you build it, then they will come” applied to your website. But honestly, it takes work to market that beautiful website. Once your site is live, you can't just sit back and watch business flow in.

Much of the business marketing buzz these days is focused on social media, the new “It Girl”. So, with all this focus on social media, what’s the deal with having a website? Has it gone by the wayside? If you’re using social media to promote your business, do you still need a website?