Web design is a creative process. I think the key word here is process. It is a creative endeavor between web designer and client. The process starts with a concept and ends with a virtual piece of art. So, what happens in between? How do we get from here to there? 

The design starts with a concept. This may be a half-baked mood board, or it may be a fully fleshed-out design, but either way, its a start. Then, we allow the client to see the initial concept, accept their feedback, and go back to make revisions. Wouldn’t it be great if we nailed the design on the first try? But, honestly, it almost never happens that way. 

Typically, any design process involves at least one, but usually more like 3 design revisions. This is normal. If it takes six revisions, this could still be normal, depending on the client (for example a large organization, or a large and complex web site may require more rounds of revisions). Revisions are part of the web design process.